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Nestled in the heart of The Carolina Preserve, The Cliffs Communities are premier, private golf, master planned communities, extending between Asheville, North Carolina and Greenville, South Carolina at the leading edge of the Blue Ridge Mountains. Collectively, The Cliffs Communities span 20,000 acres amid over hundreds of thousands of acres of protected forests. Homes at the Cliffs range from $300k - $5M+.
Problem: In today's market, Realtors provide 84% of the information to consumers during their home search. Realtors, along with their database of clientele, are the biggest and most effective sales force for selling real estate. The Cliffs' understood that through increasing their relationship with Realtors, the result would be an increase in their sales opportunities. The Cliffs' Realtor participation level was extremely low. There was also a lack of an effective program to reach out to Realtors/brokers to include them in the sales process. The old sales tools of providing Realtors with print materials to pass out to their clientele was limiting with a minimal ROI.
Solution: The Cliffs made a conscious decision to increase the participation level of Realtors and brokers. Because Agent Shield is a third party company that has a technology created to protect the interests of Realtors in marketing and selling new construction properties. The Cliffs utilized Agent Shield as the center of their efforts. It gave their Realtor outreach efforts credibility and provided an angle to reach out to Realtors and brokers in a demonstrable way. The Cliffs has an incredible sales tool in their multimedia rich website. Using the patented Agent Shield technology, Realtors were now able to send their prospects and use The Cliffs' website as a marketing and sales tool. Agent Shield's technology tracked who the referring Realtor was and help to ensure that they received credit for their efforts. The Cliffs, through their use of Agent Shield, were able to effectively create and extend their network of Realtors as well as providing those Realtors with powerful tools to drive more sales opportunities to The Cliffs.
Results: Within 1 year of utilizing Agent Shield along with a specific broker campaign for reaching out to Realtors, sales at The Cliffs from Realtors rose from 6% to 28% (a 467% increase).
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